About Us
Our Story
Founded in 2019 by brothers Ron and Steve Abbo along with Pete Najjar, Crack Taco Shop was born from a simple idea: bring the legendary "Cardiff Crack" tri-tip that San Diego has loved to authentic Mexican cuisine. What started as a single location in Mission Valley has grown into San Diego's most addictive taco destination, with our second location opening in the scenic Seaport Village in 2023.
Our founders weren't new to the San Diego food scene. Through their connection to Cardiff's beloved Seaside Market, they had witnessed firsthand how the famous burgundy pepper tri-tip had captivated locals for decades. The challenge was taking this cult-favorite ingredient and showcasing it in a way that honored both its heritage and authentic Mexican culinary traditions.
What Makes Us Different
Fresh Hand-Made Tortillas Daily
Every morning, our skilled team hand-presses fresh corn and flour tortillas using traditional techniques. This isn't just about authenticity – it's about creating the perfect foundation for every taco, burrito, and quesadilla we serve.
Quality Ingredients, No Shortcuts
From our perfected signature tri-tips to our house-made salsas and fresh guacamole, we prepare everything with the attention to detail that transforms good food into memorable experiences.
Authentic Mexican Techniques
We honor traditional Mexican cooking methods while embracing the innovation that defines San Diego's food culture. Every protein is carefully seasoned, every dish is crafted with respect for authentic flavors and techniques.
We believe great Mexican food brings people together. Whether you're grabbing a quick breakfast burrito before work, sharing loaded nachos with friends, or treating yourself to our famous tri-tip taco, we're here to create moments of satisfaction and connection through authentic flavors and genuine hospitality.
Our commitment extends beyond great food. We're proud to be part of San Diego's vibrant culinary community, supporting local ingredients when possible and maintaining the kind of quality and consistency that builds lasting relationships with our customers and neighborhoods.